Article Summary
UX design is the practice of creating products that deliver real value to both users and businesses. This article covers the UX value loop, user research, wireframing, usability testing, and UI design. Readers will gain a clear, practical foundation in how UX design works and what it takes to build better digital products.
Ever since Dr. Don Norman coined the term “user experience” for his group at Apple, people have been asking the question: “What is UX design?” I get at least three messages a week asking the same thing. For all the lip service UX gets these days, there are still countless differing definitions and opinions.
Here’s how I define UX design based on what I’ve seen and experienced over almost three decades as a UX consultant.
The UX value loop
I define UX design as a value loop, which looks like this:
In the center of the loop, we have a product or service. This is usually delivered through an app, website, or internal software system.
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Frequently Asked Questions
Understanding UX design is more than just knowing design principles. It’s an entire process of creating for the best user experience. This guide provides structured insights, proven methodologies, and actionable execution steps for modern professionals.
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