How do performing arts centers use marketing analytics?

Sneak peek videos give you a glimpse into top courses on popular topics. Today’s featured video is from the Foundations of Marketing Analytics Specialization, offered by Emory University. 

You know data science is big in tech – but how is it used in other sectors, such as retail, politics, and the arts? In this video, Emory University Professor David Schweidel explains how a performing arts center might use marketing analytics to inform programming, ticket pricing, staffing, advertising and fundraising, and more.

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Sneak peek videos give you a glimpse into top courses on popular topics. Today’s featured video is from the Foundations of Marketing Analytics This guide provides structured insights, proven methodologies, and actionable execution steps for modern professionals.

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